Blog
Domain strategy, RDAP deep-dives, and TLD trends.
- [ Technical ]
Email Deliverability and Domain Setup: SPF, DKIM, and DMARC
Sending email from a new domain without proper DNS records means your messages land in spam. Here is exactly what to set up and why each record matters.
- [ Strategy ]
Domain Names for Personal Brands: How to Choose
A personal brand domain is not just yourname.com. The right choice depends on how your name looks in a URL, what you do, and how you plan to use the site.
- [ Investing ]
Buying Domains on the Aftermarket: A Practical Guide
Most good .com domains are taken. The aftermarket is where you get them back. Here is how to find, evaluate, and close an aftermarket domain purchase without getting burned.
- [ Technical ]
Domain Squatting and Cybersquatting: What They Are and What to Do
Not all domain squatting is illegal. The line between speculation and cybersquatting depends on trademark status, intent, and timing. Here is how to tell the difference.
- [ Technical ]
SSL/TLS Certificates and Domains: What You Need to Know
HTTPS is mandatory. Understanding how certificates relate to domain names — wildcards, SANs, Let's Encrypt, and what happens at renewal — prevents avoidable outages.
- [ Strategy ]
Domain Name Generators: What They Are Good For and What They Are Not
Name generators produce volume. They do not produce judgment. Here is how to use them as a starting point — not a decision-maker.
- [ Technical ]
Domain Expiry and the Redemption Period: What Actually Happens
A domain does not disappear the moment it expires. There are distinct phases — grace, redemption, pending delete — and each has different recovery costs and options.
- [ Investing ]
Tax Planning for Domain Portfolios: Timing Sales and Managing Basis
When you sell domains matters as much as what you sell them for. Here is how to plan around tax considerations without leaving money behind.
- [ Strategy ]
Finding Domain Names for Micro-SaaS: A Batch Workflow
Micro-SaaS founders spend too long on domain names. Here is a repeatable workflow that turns keyword research into a shortlist of available, registerable names in under an hour.
- [ Technical ]
RDAP vs. WHOIS: A Technical Comparison for Developers
WHOIS is text-based, inconsistent, and being phased out. RDAP is structured JSON with a bootstrap discovery system. Here is what changes when you switch.
- [ Technical ]
Registrar vs Registry: What Is the Difference?
You register domains with a registrar. The registry owns the TLD. They are different organisations with different roles — and the distinction matters when something goes wrong.
- [ Strategy ]
Domain Names for Podcasts: What You Actually Need
Most podcasts do not need a complex domain strategy. But getting the basics right prevents problems that are annoying to fix later.
- [ Investing ]
Domain Valuation Methods: How Domains Are Actually Priced
Automated appraisals are mostly noise. Real domain valuation uses comparable sales, traffic data, and backlink metrics — and requires judgment the tools cannot provide.
- [ Strategy ]
Hyphens in Domain Names: When They Help and When They Hurt
Hyphenated domains are sometimes a useful fallback and sometimes a mistake. The context determines which.
- [ Technical ]
DNS Propagation: How It Actually Works
"Wait 24–48 hours for DNS to propagate" is not wrong, but it is incomplete. Here is what is actually happening and how to reduce the wait.
- [ Investing ]
The Short Domain Names Market: LLL, LLLL, and NNN.com in 2027
Short letter and number combinations are a distinct segment of domain investing with its own pricing conventions and buyer pool.
- [ Technical ]
hreflang and International Domains: How to Structure Multilingual Sites
ccTLDs, subdomains, subdirectories — each has different SEO implications. Here is how the structures compare and when each makes sense.
- [ Investing ]
Tax Treatment of Domain Names: What Investors Need to Know
Domains are intangible assets with specific tax treatment. How you classify them affects what you can deduct and when you owe tax on a sale.
- [ Strategy ]
Domain Name Mistakes Startups Keep Making
A bad domain is a tax you pay forever. These are the mistakes that founders repeat — and the ones that are hardest to undo.
- [ Technical ]
MX Records and Email Setup: A Complete Configuration Guide
Setting up email for a domain involves MX records, SPF, DKIM, and DMARC. Get one wrong and your email ends up in spam or does not deliver at all.
- [ Investing ]
Domain Auction Strategies for Beginners
Most domain auctions are won by people who did their homework before bidding. Here is what that homework looks like.
- [ Strategy ]
Domain Registrar Comparison 2027: Which One Should You Use
The choice of registrar matters for price, DNS quality, transfer ease, and support. Here is how the main options compare in 2027.
- [ Technical ]
WHOIS vs RDAP: What Changed and Why It Matters
RDAP replaced WHOIS as the standard domain lookup protocol. The data is the same. The format, reliability, and machine-readability are not.
- [ Strategy ]
Brand Protection Domains: What to Register and What to Skip
Registering defensive domains around your brand name is cheap and often worth it. But there is a limit to how far the protection extends.
- [ Strategy ]
.com vs .net vs .org: How to Actually Choose
The three legacy TLDs are not interchangeable. Each carries different user expectations — and defaulting to .com without thinking it through is often the wrong call.
- [ Technical ]
CNAME Flattening: Why Your Root Domain Needs It
CNAME records cannot be placed at a root domain per DNS spec. CNAME flattening is the workaround. Here is what it does and when you need it.
- [ Technical ]
Domain Privacy Protection: What It Does and Does Not Do
WHOIS privacy masks your contact details — but RDAP, legal processes, and registrar policy all have limits. Here is what you are actually protected from.
- [ Investing ]
Do Dropped Domains Still Pass SEO Value? What the Evidence Shows
Buying an expired domain for its backlinks is a common strategy. How much value actually transfers, and when does Google reset the clock?
- [ Trends ]
New gTLDs: Are They Worth Using in 2026?
ICANN released hundreds of new generic TLDs. Most went nowhere. A handful became genuinely useful. Here is which is which.
- [ Strategy ]
Multi-Region Domain Strategy: ccTLDs vs. Subfolders vs. Subdomains
Expanding to multiple countries means choosing how to structure your URLs. The decision affects SEO, content management, and legal compliance.
- [ Technical ]
Domain Transfer Process: What Actually Happens
The step-by-step mechanics of transferring a domain between registrars — including what can go wrong and how to prevent it.
- [ Technical ]
Domain Name Character Rules: What Is and Is Not Allowed
Domain names have specific character rules that vary by TLD and registry policy. Here is what is allowed, what is prohibited, and where the rules get complicated.
- [ Strategy ]
Bulk Domain Checking for SEO Agencies: Exact-Match and Partial-Match Workflows
How SEO agencies use bulk availability checks to find exact-match and partial-match domains for clients at scale.
- [ Trends ]
Who Runs the New gTLDs? Registry Operators and Why It Matters
New gTLDs like .app, .shop, and .xyz are not managed by ICANN directly. Private registry operators run them under contract. Here is why that distinction affects your registration.
- [ Investing ]
Drop Catching: How Domain Drops Work and How to Use Them
The lifecycle of an expiring domain — from grace period to public drop — and what you can actually do at each stage.
- [ Investing ]
Domain Escrow: How It Works and When You Need It
Buying a domain from a private seller without escrow is a financial risk. Here is how escrow protects both sides and what the major services cost.
- [ Technical ]
The .dev TLD: A Practical Guide for Developers
Google's .dev registry enforces HTTPS by default and has carved out a clear niche. Here is what you need to know before registering.
- [ Technical ]
Free vs. Paid DNS Hosting: What You Actually Get for the Money
Cloudflare DNS is free and excellent. Route 53 costs money. So does NS1. When does paying for DNS make sense?
- [ Investing ]
Domain Portfolio Management: Tracking, Renewal, and Pruning
How to keep a domain portfolio from quietly bleeding money through forgotten renewals and dead weight.
- [ Strategy ]
Naming Your Agency: Domain Strategy for Service Businesses
Agency names live in proposals, email signatures, and LinkedIn bios. The domain requirements are different from a product company.
- [ Trends ]
ccTLD Guide: When a Country Code Actually Makes Sense
Not every ccTLD is a gimmick. Here is when .co, .io, .ai, and others are a legitimate choice — and when they are not.
- [ Trends ]
Web3 Domain Names vs. Traditional Domains: What Is Actually Different
ENS, Unstoppable Domains, and Handshake promise to replace the DNS system. What they actually do is different from what the marketing says.
- [ Strategy ]
Domain Name Keyword Research for Founders
How to generate hundreds of viable domain candidates from a short keyword list — before you check a single one.
- [ Technical ]
How Domain History Affects SEO: What You Inherit When You Register
Registering a previously owned domain means inheriting its history. That can be an asset or a liability. Here is how to tell which.
- [ Technical ]
How to Use RDAP to Check Domain History
Registration dates, registrar changes, and EPP status flags — what RDAP data actually tells you before you buy.
- [ Strategy ]
Which TLD Should Your Startup Use? A Practical Framework
The TLD decision is permanent in practice — you build brand equity on whatever you pick. Here is how to choose without overthinking it.
- [ Investing ]
Domain Flipping in 2026: A Practical Guide
How to identify undervalued domains, price them correctly, and sell without leaving money on the table.
- [ Strategy ]
How to Pick a Brandable Domain Name
The difference between a forgettable URL and a name people actually remember — and how to find one that is still available.
- [ Technical ]
What Is RDAP and Why It Replaced WHOIS
The technical shift from legacy WHOIS to the modern Registration Data Access Protocol.
- [ Investing ]
Expired Domain Auctions: Metrics That Matter
Separating a bargain from a costly mistake using real data.
- [ Trends ]
Best TLDs for AI Startups in 2026
Which extensions founders are choosing — and why .ai still wins.
- [ Strategy ]
Finding 1,000 Available Domains in 10 Minutes
Keyword lists, TLD variations, and bulk checking — a complete walkthrough.