Blog
Domain strategy, RDAP deep-dives, and TLD trends.
- [ Technical ]
WHOIS vs RDAP: What Changed and Why It Matters
RDAP replaced WHOIS as the standard domain lookup protocol. The data is the same. The format, reliability, and machine-readability are not.
- [ Strategy ]
Brand Protection Domains: What to Register and What to Skip
Registering defensive domains around your brand name is cheap and often worth it. But there is a limit to how far the protection extends.
- [ Strategy ]
.com vs .net vs .org: How to Actually Choose
The three legacy TLDs are not interchangeable. Each carries different user expectations — and defaulting to .com without thinking it through is often the wrong call.
- [ Technical ]
CNAME Flattening: Why Your Root Domain Needs It
CNAME records cannot be placed at a root domain per DNS spec. CNAME flattening is the workaround. Here is what it does and when you need it.
- [ Technical ]
Domain Privacy Protection: What It Does and Does Not Do
WHOIS privacy masks your contact details — but RDAP, legal processes, and registrar policy all have limits. Here is what you are actually protected from.
- [ Investing ]
Do Dropped Domains Still Pass SEO Value? What the Evidence Shows
Buying an expired domain for its backlinks is a common strategy. How much value actually transfers, and when does Google reset the clock?
- [ Trends ]
New gTLDs: Are They Worth Using in 2026?
ICANN released hundreds of new generic TLDs. Most went nowhere. A handful became genuinely useful. Here is which is which.
- [ Strategy ]
Multi-Region Domain Strategy: ccTLDs vs. Subfolders vs. Subdomains
Expanding to multiple countries means choosing how to structure your URLs. The decision affects SEO, content management, and legal compliance.
- [ Technical ]
Domain Transfer Process: What Actually Happens
The step-by-step mechanics of transferring a domain between registrars — including what can go wrong and how to prevent it.
- [ Technical ]
Domain Name Character Rules: What Is and Is Not Allowed
Domain names have specific character rules that vary by TLD and registry policy. Here is what is allowed, what is prohibited, and where the rules get complicated.
- [ Strategy ]
Bulk Domain Checking for SEO Agencies: Exact-Match and Partial-Match Workflows
How SEO agencies use bulk availability checks to find exact-match and partial-match domains for clients at scale.
- [ Trends ]
Who Runs the New gTLDs? Registry Operators and Why It Matters
New gTLDs like .app, .shop, and .xyz are not managed by ICANN directly. Private registry operators run them under contract. Here is why that distinction affects your registration.
- [ Investing ]
Drop Catching: How Domain Drops Work and How to Use Them
The lifecycle of an expiring domain — from grace period to public drop — and what you can actually do at each stage.
- [ Investing ]
Domain Escrow: How It Works and When You Need It
Buying a domain from a private seller without escrow is a financial risk. Here is how escrow protects both sides and what the major services cost.
- [ Technical ]
The .dev TLD: A Practical Guide for Developers
Google's .dev registry enforces HTTPS by default and has carved out a clear niche. Here is what you need to know before registering.
- [ Technical ]
Free vs. Paid DNS Hosting: What You Actually Get for the Money
Cloudflare DNS is free and excellent. Route 53 costs money. So does NS1. When does paying for DNS make sense?
- [ Investing ]
Domain Portfolio Management: Tracking, Renewal, and Pruning
How to keep a domain portfolio from quietly bleeding money through forgotten renewals and dead weight.
- [ Strategy ]
Naming Your Agency: Domain Strategy for Service Businesses
Agency names live in proposals, email signatures, and LinkedIn bios. The domain requirements are different from a product company.
- [ Trends ]
ccTLD Guide: When a Country Code Actually Makes Sense
Not every ccTLD is a gimmick. Here is when .co, .io, .ai, and others are a legitimate choice — and when they are not.
- [ Trends ]
Web3 Domain Names vs. Traditional Domains: What Is Actually Different
ENS, Unstoppable Domains, and Handshake promise to replace the DNS system. What they actually do is different from what the marketing says.
- [ Strategy ]
Domain Name Keyword Research for Founders
How to generate hundreds of viable domain candidates from a short keyword list — before you check a single one.
- [ Technical ]
How Domain History Affects SEO: What You Inherit When You Register
Registering a previously owned domain means inheriting its history. That can be an asset or a liability. Here is how to tell which.
- [ Technical ]
How to Use RDAP to Check Domain History
Registration dates, registrar changes, and EPP status flags — what RDAP data actually tells you before you buy.
- [ Strategy ]
Which TLD Should Your Startup Use? A Practical Framework
The TLD decision is permanent in practice — you build brand equity on whatever you pick. Here is how to choose without overthinking it.
- [ Investing ]
Domain Flipping in 2026: A Practical Guide
How to identify undervalued domains, price them correctly, and sell without leaving money on the table.
- [ Strategy ]
How to Pick a Brandable Domain Name
The difference between a forgettable URL and a name people actually remember — and how to find one that is still available.
- [ Technical ]
What Is RDAP and Why It Replaced WHOIS
The technical shift from legacy WHOIS to the modern Registration Data Access Protocol.
- [ Investing ]
Expired Domain Auctions: Metrics That Matter
Separating a bargain from a costly mistake using real data.
- [ Trends ]
Best TLDs for AI Startups in 2026
Which extensions founders are choosing — and why .ai still wins.
- [ Strategy ]
Finding 1,000 Available Domains in 10 Minutes
Keyword lists, TLD variations, and bulk checking — a complete walkthrough.